August 12, 2014
This week, Cognosante added a Chief Marketing Officer to its leadership team. The growth of Cognosante each and every year, since founded, created the need to expand its leadership ranks.
“Health Care is one of our country’s most pressing issues. The company was founded on the belief that innovation in health care information technology is vital to address our country’s growing health care needs. We look for the CMO to help us communicate our insights to the industry” says Michele Kang, Chief Executive Officer of Cognosante.
Jeff Irby, Cognosante’s first Chief Marketing Officer said “It is a privilege to work for a company who is devoted to improving health care and to play a part in growing Cognosante’s contribution to society.”
Mr. Irby, a long time Sales & Marketing Executive, brings a wealth of experience and perspective to the role. As a forward-thinking leader who challenges the status quo of the market with innovative sales and marketing strategies, he has a record of driving multi-million dollar revenue growth for startups as well as industry leaders.
Irby says, “Looking at the disruptive trends in our society, we know that technology is changing fundamental operations across the Health Care Industry. For an organization to be successful today, they have to migrate, change, and alter their way of providing services to society.” Mr. Irby has already “HIT the ground running” to find efficient tools and methods to further enhance Cognosante’s services and business presence.
His most recent work as a CMO was with Unisys, a global IT company. There he was responsible for the company’s marketing for a broad portfolio of products and services to a global market across multiple industries. He has been a Partner with KPMG among other roles in his career.
Cognosante is a leading provider of consulting, technology, and BPO services to healthcare organizations, specializing in Health Reform initiatives. The company has more than 25 years of experience working with 48 states and the Federal government to assist its clients in developing, managing, and executing complex healthcare information programs and infrastructures. Its expertise includes health insurance marketplaces, enrollment reconciliation, healthcare standards, modular system integration, health informatics, Medicaid, health information exchange, and fraud, waste, and abuse. Please visit www.cognosante.com for more information.